Not every career fits on a business card.
He began in banking. Built a career behind the camera. Started companies. Developed artists. Wrote songs. Produced concerts. No job title covers it.
The chronology
Dilanjan Seneviratne is a music executive, producer, director, lyricist, photographer and entrepreneur based in Colombo. He is Founder and CEO of Outright Play, founder of Outright Media House and Ceylon Siren, and co-founder and Chief Brand Officer of WYLD Global.
His work moves between creative production and the businesses that sustain it: artists and their rights, concerts and their sponsors, films and the brands that commission them.
- Early careerBankingYoungest management trainee at Hatton National Bank, working on digital campaigns alongside major agencies.
- 2012Behind the cameraBegins photography and film. Co-founds Theewra Worldwide, a creative and content agency.
- 2015Leaves bankingCommits full time to music and culture. Opens Yohani's YouTube account.
- 2017Pettah EffectCo-founds the talent platform that auditions more than 1,000 artists.
- 2020Red Bull RecordsNegotiates the first signing of a Sri Lankan artist to the label. The One Show recognition for "Raban Mashup".
- 2022WYLD Global · T-SeriesCo-founds WYLD Global as Chief Brand Officer. Agreement with T-Series.
- 2023Outright PlayFounds Outright Play with Yohani.
- 2024Kella · World CupProduces "Kella", submitted for the 67th Grammy Awards. Writes the ICC T20 World Cup anthem lyrics.
- 2025Outright StageProduces a sold-out 1,000-seat show at Waters Edge.
- 2026KanKalu · Aadarei · Ceylon SirenProduces KanKalu at the Lotus Tower and Aadarei with orchestra. Founds Ceylon Siren.
The One Show 2020, winner, "Raban Mashup" for Prima Kottu Mee.
Producer of "Kella", submitted for the 67th Grammy Awards, Best Global Music Album.
Raigam SOME Award, Best Video Remake, for a Pettah Effect production.