Dilanjan Seneviratne Takes Turning Artists Into Icons to the DMASL Digital Summit 2024

Day one, 3 July 2024 | Waters Edge, Battaramulla | Digital Marketers Association of Sri Lanka | theme: Charting the Uncharted

On 3 July 2024, Dilanjan Seneviratne spoke on day one of the DMASL Digital Summit 2024 at Waters Edge, Battaramulla, with a session titled Turning Artists into Icons: The Role of Branding and Marketing in Music. The summit, organised by the Digital Marketers Association of Sri Lanka, ran on 3 and 4 July under the theme Charting the Uncharted.

The programme was billed with more than 15 speakers and over 1,000 expected participants. It followed the association's inaugural summit in 2023.

Dilanjan's session stressed the importance of effective branding in the music industry. The subject sits at the centre of his work: by July 2024 he had spent eight years building Yohani's career, from YouTube covers in 2016 to her debut album Kella in December 2023.

The talk came weeks after the press began describing him as Founder and CEO of Outright Play, in June 2024. HNB, where he worked from 2011 to 2015, was the summit's official banking partner.