Dilanjan Seneviratne Structures Yohani's Publishing Deal With PopIndia

Reservoir Media's new Mumbai-based subsidiary launches on 17 April 2025 with Yohani's catalogue and future works | agreement structured by Outright Play

On 17 April 2025, Yohani signed a publishing deal with PopIndia, Reservoir Media's new Mumbai-based subsidiary, covering her catalogue and future works, in an agreement structured by Outright Play under Dilanjan Seneviratne. Music Business Worldwide reported the signing as PopIndia's first publishing deal.

PopIndia launched the same day. It grew out of Reservoir's partnership with PopArabia, and its Mumbai office became Reservoir's seventh office worldwide. The company is led by Spek, PopArabia's founder and Reservoir's Executive Vice President of International and Emerging Markets, with Ray Ahmed as Head of Operations.

The road to the deal ran through the Gulf and PopArabia.

Highlights include:

Kolla Nhar, 2024: Yohani's collaboration with the Moroccan artist 7liwa, released by PopArabia.

CREATE in Abu Dhabi, 29 November 2024: PopArabia announced Yohani as one of the artists at its international songwriting camp in Abu Dhabi.

PopIndia, 17 April 2025: the publishing deal, with Indian trade press leading on Yohani as the company's first signing.

The agreement placed Yohani's songwriting with an international music publisher, with a team based in India, the market where her songs first found a mass audience outside Sri Lanka.