Dilanjan Seneviratne Writes and Directs Moments Made Magical for Royal Cashew
A brand song sung by Yohani, released on 18 April 2023 | lyrics and direction by Dilanjan | WYLD Global as creative agency
On 18 April 2023, Royal Cashew released Moments Made Magical, a brand song sung by Yohani with lyrics by Dilanjan Seneviratne and a film he directed.
The campaign brought three teams Dilanjan worked with to one brief. WYLD Global, where he was Global Chief Marketing Officer, was the creative agency. Pettah Effect produced the audio, and Burketch Media House, a WYLD alliance, produced the film.
Yohani and Sheran Dilantha wrote the song, Mugundan Shamy produced the music, and Dilanjan wrote the lyrics. On the film, he worked as director alongside Prithvi Jegarajasingham, head of production and executive producer.
The credits:
Client: Royal Cashew, Sri Lanka, in food and beverage and retail
Creative agency: WYLD Global, across strategy, branding, web and social media; Global Chief Executive Officer Banura Sooriyapperuma, Global Chief Creative Officer Shanellie White, Global Chief Marketing Officer Dilanjan Seneviratne
Video production and post-production: Burketch Media House, a WYLD alliance; director Dilanjan Seneviratne; head of production and executive producer Prithvi Jegarajasingham
Audio production: Pettah Effect; songwriters Yohani and Sheran Dilantha; music producer Mugundan Shamy; lyricist Dilanjan Seneviratne
Label: Outright Play; head of digital strategy and creatives Theruni Galagedera
The film is one of several brand pieces Dilanjan has written and directed, alongside work for Sri Lanka Tourism and DIMO Retail. It came eight months before Kella, Yohani's debut album, for which he wrote most of the lyrics.
