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From the archive / Deals

Dilanjan Seneviratne Brings Yohani and Karisma Kapoor Together for Sukkhi

A jewellery jingle recorded in Mumbai on the morning of 7 October 2021, in Yohani's first week in the city

7 October 2021
Dilanjan Seneviratne Brings Yohani and Karisma Kapoor Together for Sukkhi

On the morning of 7 October 2021, Yohani recorded a jingle in Mumbai for Sukkhi Fashion Jewellery, in an ad film starring Karisma Kapoor. It was a deal Dilanjan Seneviratne closed for his artist during her first week in the city.

The session came two days after Dilanjan and Yohani arrived in Mumbai, and the day after she recorded with the music director Harris Jayaraj. That afternoon, Dilanjan and Yohani met Bhushan Kumar of T-Series.

The credits:

Producer: Ram Bherwani Productions

Ad film for: Sukkhi Fashion Jewellery

Actress: Karisma Kapoor

Singer: Yohani

Director, concept and screenplay: Gaurav Panjwanee

Creatives and art direction: Retesh Narain

Music director: Satvik Sakar

Film editor: Kalpesh Patel

Executive producers: Raj Khabrani and Raj Bachan

Cinematography: Arindam Bhattacharjee

Special thanks: Super Sonex

The jingle put Yohani's voice behind a Bollywood star in a jewellery campaign within months of Manike Mage Hithe reaching India.

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